Website Development for Braz Optical

We created design and tested conversion rate

Braz Optical, founded in 2009, invests constantly to achieve their main goal: to be the solution of the visual and aesthetic needs of their customers. Also, we constantly invest in technology and improvement of our services, we provide frequent training to our staff, we work with the best brands of eyeglasses of the world and we have a fully computerized laboratory with the latest equipment for better serve our customers.



  • Development site for Optician services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 55 128 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 97%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook