Website Development for Home Organizing by Mara

We created design and tested conversion rate

My life-long passion for organizing deepens with every project as I transform peoples’ lives by creating order out of chaos in their most important physical space — their home. You spend so much money, time, and energy to acquire and maintain your home but when it is cluttered or disorganized you are not getting the best use from your space. My organizing services will help make your home live up to your dreams and feel more comfortable.

Website: http://www.homeorganizingbymara.com/

Purposes

  • Development site for home services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
homeorganizing

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 18 387 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 96%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook