Website Development for Hotsite Sepultura

We created design and tested conversion rate

Brazilian heavy metal icons SEPULTURA have revealed the title of their upcoming studio album, Machine Messiah. Inspired by the robotisation of our society, the album will be released on January 13th via Nuclear Blast Records. The album was produced by the band and Jens Bogren (Soilwork, Opeth, Katatonia, Amon Amarth) of Fascination Street Studios in Örebro, Sweden. The stunning cover artwork of Machine Messiah was created by Filipino artist Camille Dela Rosa

Website:http://sepultura.com.br/

Purposes

  • Development site for Hotsite Sepultura
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook