Website Development for Italia Mia Tours

We created design and tested conversion rate

Established in 1988 Italia Mia is a boutique travel service provider. With dedicated consultants specialising in Italy, Italia Mia is well known and respected for our expertise, product knowledge and advice on how to experience the very best this country has to offer. Long established relationships within the travel industry allow Italia Mia to maximise the best price options available for their clients. Travellers wanting to rediscover their favourite locations have found the knowledge of the Italia Mia team to reveal an enticing and undiscovered side to Italy, while those new to Italian travel find their first experience of the country unique and astounding.

Website: http://italiamia.com.au

Purposes

  • Development site for travel services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
italiami

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 8 875 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook