Website Development for Spiegel Scrap Metal

We created design and tested conversion rate

Our primary mission is to recycle, much like people do with curbside recycling but on a bigger scale with a different reusable commodity. Unlike the paper and plastic most people recycle on a daily basis, we recycle a variety of both ferrous and non-ferrous metals. The goal is still the same though: to recycle and reuse the material to make new products rather than send them to a landfill.

Website: http://spiegelscrapmetal.com/

Purposes

  • Development site for Spiegel Scrap Metal

  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 11 128 people
  • Attendance growth is 1 254%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 97%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook